About Us


About Us

Kawaii かわいい (kah-wah-ee) - Japanese for "cute". In Japan, cuteness is a national obsession and unequivocally one of the defining aesthetic qualities of manga and anime. Our founder, who spent ten years living in Asia and has always been a devoted lover of Japanese pop culture and anime, embraced the idea of kawaii and founded her business with the intention of spreading her appreciation for beauty and cuteness.

We are an online seller of internationally certified circle contact lenses imported from South Korea, originally the best-kept secret of Japanese, Korean and Chinese models, celebrities, Jpop and Kpop artists for their captivating eyes, and is now a trend that has swept the world by storm. It all started with the gyaru, ulzzang, and feizl aesthetics, and now is a staple of douyin and Instagram models the world over. We value our customers' satisfaction and safety, so we carry only the highest quality, cruelty-free, and 100% authentic lenses from the most established circle lens manufacturers such as Urban Layer, DueBa, EOS, G&G and Geo Medical Co., Ltd. (South Korea). Kawaii beauty is at the click of a button at unbeatable prices!

We ship fast all over the United States, Canada, and internationally.

Like us on Facebook: KawaiiLoveBeauty.com
Follow us on Instagram: KawaiiLoveBeauty


Our logo was inspired by Sanrio, Tokidoki, and basically our passion for cuteness and Japanese pop culture. The face is of a panda, which was inspired by our little Casey (he loves pandas), with a heart surrounding it for love.

Cultivating Kawaii, Fresh-Faced Beauty


We'll always keep it cute! Cosplayers, makeup artists, and admirers of Japanese and Korean culture and beauty trends will find a sanctuary at KawaiiLoveBeauty.com. After falling in love with circle lenses and the distinctive way they rapidly changed the appearance of the eyes, we founded our company in 2009. How incredible it is that something as easy as a fast change with special colored contacts can make you feel like a celebrity! Gorgeous eyes compel attention. Compliment any fashion style from gyaru to ulzzang to douyin with the perfect doll look you'll achieve with these unique contact lenses. Try on a pair of circle lenses today to experience their hidden attraction. Cosplay circle lenses, black circle lenses, blue circle lenses, grey circle lenses, green circle lenses, pink circle lenses, brown circle lenses, violet circle lenses, red circle lenses, white lenses, special effects lenses, sclera circle lenses, full coverage solotica circle lenses, and more are among the circle colored contacts we offer that are FDA approved and/or KFDA, ISO and CE certified. We deliver quickly—as fast as 1-2 days within the USA.